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Google algorithm

Google algorithm

What Is Topical Authority and How Google Measures It

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A digital landscape with interconnected data nodes symbolizing topical authority.

What Is Topical Authority and How Google Measures It What is topical authority became the key ranking factor after Google stopped using keyword density in 2013. Most SEOs still act like stuffing terms into content builds authority. This approach fails because modern search engines measure authority through entity coverage patterns, not word frequency. Building topical … Read more

Google Passage Ranking: How Paragraphs Get Indexed Independently

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Computer screen with HTML code and highlighted passage boundaries.

Google Passage Ranking: How Paragraphs Get Indexed Independently Google passage ranking changed how search works in 2020 when Google started evaluating each paragraph as an independent ranking unit instead of treating pages as single documents. This shift means your H2 sections now compete individually for search positions. Key Takeaways: Google’s passage ranking algorithm evaluates individual … Read more

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